Author Archive
A Business Reason – More Customers
How to Combat Abandonment with Social Sign-On FEBRUARY 9, 2011 Requiring separate registration hurts conversion and engagement Read the full article, it's worth it >
Can’t Argue with 5.74 Billion Dollars
Ad spend across social networks is to reach almost $6 billion USD in 2011 Social media ad spend to hit $6 billion worldwide in 2011 Source: STAFF (SOCIAL MEDIA PORTAL) - 19 January 2011 eMarketer has released a report predicting the global advertising spend across social networks will reach $5.97 billion USD in 2011. This figure represents a growth of 71.6% from social media ad spend in 2010, which will translate to 8.7% of total online ad spend this year. In the United States, marketers will spend in excess of $3 billion on social networks this year, which represents 10.8% of total digital ad spend. Here is the entire article, $5B....wow >>
Uh, Like…duh – Internet is source for 18-29yr Olds
Internet Gains on Television as Public's Main News Source More Young People Cite Internet than TV Source: Pew Research Center The internet is slowly closing in on television as Americans’ main source of national and international news. Currently, 41% say they get most of their news about national and international news from the internet, which is little changed over the past two years but up 17 points since 2007. Television remains the most widely used source for national and international news – 66% of Americans say it is their main source of news – but that is down from 74% three years ago and 82% as recently as 2002. -------- An analysis of how different generations are getting their news suggests that these trends are likely to continue. In 2010, for the first time, the internet has surpassed television as the main source of national and international news for people younger than 30. Since 2007, the number of 18 to 29 year olds citing the internet as their main source has nearly doubled, from 34% to 65%. Over this period, the number of young people citing television as their main news source ...
Two eyes, one keyboard…10 uncommon sense practices
Ten Best Practices of Online Engagement Source: www.socialmediatoday.com Author: Maria Ogneva 1. Listen first: There is an old adage “God gave you two ears and one mouth”. A wise person listens twice as much as he/she talks in real life, and social media is no different. Listening is tremendously important (especially if you are new to the whole thing). Through listening, you should aim to understand the nuances of each conversation channel, who the thought leaders and influencers are, what the group dynamics and social structures look like, and how consumer desires and pain points are evolving. 2. Prioritize your outreach: Although it should be a goal, it is not possible to reach out to every person who mentions your brand name on Twitter or blogs. There are simply too many conversations, and not all of them are 100% relevant. For example, I track “social media monitoring”, “sentiment measurement”, “voice of customer”, “opinion mining”, among other keywords, alongside mentions of Biz360 and about 10 competitors. On a weekly basis, these searches give me several thousand mentions. Whereas it is easier to respond to many more tweets than blogposts, I ...
17 Facts About Facebook’s Demographics That You Need To Know
Source: Lou Kerner, Wedbush Securities We surveyed 2,500 U.S. consumers 18 years and older about their use of Facebook, Twitter, LinkedIn and YouTube. We focus in this issue on the Facebook findings. Facebook continues to grow its membership (22% CAGR), passing 600mm members. Engagement measures are growing rapidly, with members averaging 7.5 hours per week on the site, up 15% in two months. Over 57% of members now log in daily. Read the full article >> ConnectYou Comment: Excellent stats...the growth and engagement of facebook members are amazing.
Don’t Mess with Texas? Think Again…
At ConnectYou, we know that if social networks are being used in schools, it is here to stay. - Dave ------ Source: LAURA HEINAUER Austin American-Statesman AUSTIN — Starting this semester, some Eanes school district elementary students will be asked to write book reports as short as a Twitter message, 140 characters or fewer. And an Eanes middle school principal is lifting the ban on cell phones for eighth-graders. Carl Hooker, Eanes’ instructional technology coordinator, said the changes are among the forward-looking innovations the district is testing to bring more technology into the classroom. Eanes is among districts across the country that are embracing technology ubiquitous among today’s youngsters, smart phones, PC tablets and anything else that keeps “Generation Net” constantly plugged in to online social networks. The Austin district expects to deploy 20,000 netbooks by spring break, and many area district libraries check out iPads to students who receive lessons on “digital chalkboards.” Read the full article >>
Seniors Increasing on Social Media
Source:Poynter by Adam Hochberg By her own admission, Mary Dysart Quint wastes too much time on Facebook. The Pittsfield, Maine resident logs on to the social networking site three or four times a day to chat with friends and family, share links to news stories, and post comments about TV shows and current events. None of which would be unusual except for the fact that Quint is 78 years old. “Being a widow is a lonely life, and I get companionship that way,” said Quint, a retired propane dealer whose Facebook page lists 88 friends, including most of her seven children. In recent months, Quint used her Facebook wall to comment on Tiger Woods’ golf game and Chelsea Clinton’s wedding dress, congratulate her granddaughter for graduating from college, and write about her 60th high school class reunion. “It’s just a way to keep in touch,” Quint said in a phone interview. “I keep track of everybody that way.” Read More >
The top 5 reasons brands fear social media
Source: SocialMedia.biz - Ayelet Noff Published: February 10, 2010 I’ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age. What are they worried about? Here are the top five concerns that I’ve heard from executives and my response to them: 1) They’re afraid they’ll lose control of their brand and open themselves up to negative feedback — When you open a business and start marketing your services and exposing your brand to others, people will start talking about your brand. And this is why you exposed them to your brand in the first place. Read More >
HOW TO: Implement a Social Media Business Strategy
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. Over the past few months, we’ve talked about whether you should have a social media policy and what should be included in that policy. It only seems logical to discuss the next step in the process, which is what to consider when implementing a social media strategy in your workplace. Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy. 1. Determine Your Objective Luis Ramos, CEO of The Network, reminds us that creating a social media strategy is a complex exercise because “it includes not only looking inside the organization to establish appropriate practices, usage policies and content parameters, but it also includes looking outside the organization to determine the proper degree of engagement.” Figure out why you’re getting on the social media bandwagon and what you want to accomplish with it. This step is absolutely necessary if you plan to measure ROI or develop your own internal metrics tracking. When General Motors put together their social media strategy, ...
Social media marketing: 5 must-read books
Still pondering social media marketing? Time to get smart with these 5 essential books. By Todd R. Weiss Computerworld When the Internet arrived for mass public consumption in the mid-'90s, a whole new world of advertising to and communicating with customers and potential customers cracked open its gates. Companies of all sizes began creating Web sites and putting their products online; some companies, such as Amazon.com and Overstock.com, existed only on the Web. More recently, we saw blogs, wikis, virtual worlds and other online communities turn customer communications into a two-way street. But perhaps the most disruptive changes have come in the last couple years as social media marketing began in earnest, with companies directly communicating back and forth with their customers online through social media networks like Facebook, Twitter and MySpace. So what does it all mean? If your company isn't yet participating, how do you evaluate it all and decide if you should join in? Where do you begin? Start right here with this guide to five "must-read" books on social media marketing to help answer your queries, plan your strategy and get you on the road to better communications with your customers. SocialCorp: Social Media Goes Corporate by Joel Postman (New Riders, Dec. ...
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