A Business Reason – More Customers

How to Combat Abandonment with Social Sign-On FEBRUARY 9, 2011 Requiring separate registration hurts conversion and engagement Read the full article, it's worth it >

Can’t Argue with 5.74 Billion Dollars

Ad spend across social networks is to reach almost $6 billion USD in 2011 Social media ad spend to hit $6 billion worldwide in 2011 Source: STAFF (SOCIAL MEDIA PORTAL) - 19 January 2011 eMarketer has released a report predicting the global advertising spend across social networks will reach $5.97 billion USD in 2011. This figure represents a growth of 71.6% from social media ad spend ...

Uh, Like…duh – Internet is source for 18-29yr Olds

Internet Gains on Television as Public's Main News Source More Young People Cite Internet than TV Source:  Pew Research Center The internet is slowly closing in on television as Americans’ main source of national and international news. Currently, 41% say they get most of their news about national and international news from the internet, which is little changed over the past two years but up 17 points since 2007. ...

Two eyes, one keyboard…10 uncommon sense practices

Ten Best Practices of Online Engagement Source: www.socialmediatoday.com Author: Maria Ogneva 1. Listen first: There is an old adage “God gave you two ears and one mouth”. A wise person listens twice as much as he/she talks in real life, and social media is no different. Listening is tremendously important (especially if  you are new to the whole thing). Through listening, you should aim to understand the nuances of ...

17 Facts About Facebook’s Demographics That You Need To Know

Source: Lou Kerner, Wedbush Securities We surveyed 2,500 U.S. consumers 18 years and older about their use of Facebook, Twitter, LinkedIn and YouTube. We focus in this issue on the Facebook findings. Facebook continues to grow its membership (22% CAGR), passing 600mm members. Engagement measures are growing rapidly, with members averaging 7.5 hours per week on the site, up 15% in two months. Over 57% of members ...

Don’t Mess with Texas? Think Again…

At ConnectYou, we know that if social networks are being used in schools, it is here to stay. - Dave ------ Source: LAURA HEINAUER Austin American-Statesman AUSTIN — Starting this semester, some Eanes school district elementary students will be asked to write book reports as short as a Twitter message, 140 characters or fewer. And an Eanes middle school principal is lifting the ban on cell phones for eighth-graders. Carl Hooker, ...